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Google showed the first advertisement made entirely by artificial intelligence. In short, here not only the video sequence was made by AI, but also the idea, voice acting, and positioning.
Robert Wong, co-founder of Google Creative Lab, said in an interview with The Wall Street Journal that they do not plan to use tools like Veo 3 in each campaign.
Well, we can say that Veo 3 can really kill a few small productions that are engaged in advertising. But can AI replace human creativity in general? Of course not. So far, such campaigns are rare, and their success can only be described as anecdotal evidence, but those who fail to prepare and master the new tool will be left behind.