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Sony Music Taps Elvis Adidiema to Lead In French-Speaking Africa
As the music business in Africa continues to heat up – both as a growing part of the business and a more important source of talent for a global market – new Sony Music France managing director Marie-Anne Robert has hired a new executive to run its business in French-speaking Africa.
On Nov. 8, Robert shared with staff that she had appointed Elvis Adidiema as director of Sony Music French Speaking Africa. Adidiema, who will report to Robert, will be based between Paris and Abidjan, Côte d’Ivoire.
Adidiema will oversee Sony’s music business operations in French-speaking Africa, with responsibility for both overseeing growth in the streaming …
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