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Freedom24, the European investment platform and financial technology firm, a division of Freedom Holding Corp., views Switzerland as a market of long-term strategic interest and is exploring opportunities to establish a presence in Geneva. 🇨🇭
The assessment will focus on areas where Switzerland’s established expertise aligns with Freedom24’s existing capabilities, including wealth management, digital financial infrastructure, responsible artificial intelligence and data governance.
Among the opportunities under consideration are models combining the relationship-driven approach associated with Swiss wealth management with proprietary technology developed across the Freedom Group. Freedom24’s existing European infrastructure includes Tradernet, its proprietary investment platform, and Neo Compliance, an AI-powered framework supporting compliance and risk-management processes. This experience will inform the company’s assessment of the Swiss market and the role a future Geneva presence could play in its European development. 📊
Freedom24 also intends to deepen its engagement with Switzerland’s financial, technology and research communities as it evaluates the market and develops its longer-term plans.
“Switzerland has long set the benchmark for wealth management, institutional discipline and client trust,” said Evgenii Tiapkin, CEO of Freedom24. “Geneva is a natural place for us to explore how these strengths can be combined with our technology and European operating experience. We are approaching the market with a long-term perspective and will shape our plans carefully, in dialogue with local stakeholders and in accordance with the Swiss regulatory framework.”
Any future activities in Switzerland would be structured in accordance with applicable regulatory requirements and subject to any necessary authorisations. Further details will be announced as Freedom24’s assessment of the market progresses.
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