Freedom24 - Trading on stock exchanges

Valentin Shatalov, Head of Corporate Affairs at Freedom24, spoke with Adonis Adoni, News Editor at Finance Magnates, about one of the biggest transformations shaping financial services today: the shift from standalone products toward integrated platforms. The conversation explored how changing customer expectations, digital transformation and the growing importance of trust are redefining the future of finance. 💬  Market access, once the defining advantage of any brokerage, is becoming widely available. The real challenge, Valentin explained, is building a broader financial ecosystem that delivers a better customer experience. Clients no longer compare financial providers only with each other; they compare every digital experience against the seamless services they use in everyday life, and they no longer think in terms of categories or processes. "Customers stop thinking about financial services in those traditional boundaries of the industry." Instead, they increasingly perceive financial services in terms of outcomes. They want simple, connected experiences that allow them to save, invest, borrow and manage their financial lives through one platform. At the same time, digital capability on its own is not enough. "Technology in itself does not produce trust." Trust, Valentin argued, is built through regulation, governance, operational resilience and consistent customer support. That is why Freedom24 keeps investing in local teams and on-the-ground expertise across Europe alongside its proprietary technology, a combination the company describes as a neo-traditional model that balances innovation with personal service. Valentin pointed to integrated platforms as the industry's strongest long-term trend, drawing on Freedom Holding Corp.'s Super App experience in Kazakhstan, where banking, investing, insurance, telecommunications and e-commerce come together in a single ecosystem. "The real competition for the future of the industry will be among platforms and not just standalone categories." Freedom24 is already moving in this direction by developing its proprietary technology and pursuing a European banking licence to bring the integrated platform vision to Europe.  🇪🇺 🔗 Watch the full interview in Finance Magnates