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Celebrating Mawlid in a meaningful way, through community, learning, and the opportunity to reach and serve even more farmers. And perhaps there is no better way to honor the occasion than by strengthening the people who will take knowledge, solutions, and better services back to thousands of farmers across Ethiopia.
Right after, Bayer took center stage at Lersha’s Super Agent training, equipping super agents, the vital link between Lersha and thousands of farmers with practical innovations in farm inputs.
🌽 DK 777 maize: drought & disease tolerant, early maturity, strong yields
🌾 Zantara fungicide: protects wheat & barley from fungal diseases
🌱 Hussar Activ Plus herbicide: controls grass & broadleaf weeds in cereals
Hrlping superagents understand how the right inputs boost productivity & reinforcing safe handling to protect farmer health.
Sessions like this make the Super Agent model thrive — trusted knowledge translated into practical skills, delivered directly to farmers across Ethiopia.