Marketing Sales - реклама бизнеса

BEFORE SPENDING ON TELEGRAM ADS, CALCULATE WHAT THE FUNNEL NEEDS TO ACHIEVE A media plan that only forecasts impressions, clicks and subscribers does not answer the main business question: 💭 Can the full customer journey reach an acceptable acquisition cost? We prepare a preliminary Telegram launch economics model for projects that want to test a new market, product or acquisition route. The model connects: business inputs (product price, gross margin, average collected revenue, repeat purchases and sales capacity); funnel inputs (entry-to-lead conversion, lead qualification, sales conversion and the expected delay between first contact and payment); traffic scenarios (conservative, base and target ranges for CPM, click cost, channel entry, subscription or bot start); decision thresholds (maximum acceptable cost per entry, qualified lead and customer). The calculation helps answer practical questions before launch: 💫 What test budget can produce meaningful data? 💫 Which funnel stage has the greatest impact on CAC? 💫 Should traffic lead to a channel, bot, website or Mini App? 💫 What conversion rate is required for the model to work? 💫 When should a campaign be stopped, revised or scaled? 💫 Which assumptions must be validated first? This is not a promise of a fixed result. It is a transparent model that shows what needs to be true for the launch to make commercial sense. To request a preliminary calculation send: 1. product and average price; 2. target country and audience; 3. current funnel or planned entry point; 4. available conversion data; 5. expected monthly advertising budget; 6. the main target action. Send the details to @brainstat_en

Urgent update 🆘 Users targeting is now available in TON accounts on Telegram Ads. You can now target users across Tier 1, Tier 2, and Tier 3 countries. This is a great time to launch your product and offer. We have already tested this targeting option in advertising campaigns, and the auction is currently almost completely open across most GEOs. We are now going to test it on our advertisers’ products and take advantage of the opportunity while competition is still low. We are ready to take two projects for advertising and quickly handle the moderation process for you. Message us if you’re interested. @brainstat_en

A SIMPLE BREAK-EVEN MODEL FOR TELEGRAM ACQUISITION You do not need a complex dashboard to estimate whether a test can make economic sense. Start with four inputs: 💛 gross profit from one new customer; 💛 lead-to-customer conversion; 💛 entry-to-lead conversion; 💛 the share of gross profit you are willing to spend on acquisition. Example: Gross profit per new customer: $600 Target acquisition spend: 40% of gross profit Maximum CAC: $240 Lead-to-customer conversion: 12% Maximum cost per qualified lead: $240 × 12% = $28.80 Entry-to-lead conversion: 8% Maximum cost per channel entry, subscriber or bot start: $28.80 × 8% = $2.30 This does not mean every entry priced below $2.30 is profitable. The model still needs to account for traffic quality, delayed conversions, refunds, sales capacity and measurement accuracy. But it gives the campaign a boundary. If the observed cost per entry is $1.20, the team has room to evaluate quality and scale carefully. If it is $4.50, there are only three rational options: 1. improve the advertising cost; 2. improve conversion after the click; 3. increase the confirmed value of a customer. The model also shows where optimisation matters most. A small improvement in entry-to-lead conversion can increase the allowable traffic cost without changing the ad account. Replace the example numbers with your own. The result becomes the starting hypothesis for the test - not a guarantee, but a decision framework. Before launching Telegram Ads, let’s calculate your allowable CAC, CPL and entry cost: Ссылка скрыта