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Understanding Touchpoints in Sales
Mastering touchpoints is crucial for closing deals.
• Enterprise sales require 200+ touchpoints before closing a lead.
• In B2B SaaS, about 50 touchpoints are needed.
• For B2C products, around twenty are sufficient.
• Selling toothbrushes, VPN, or Match 3 installations on iPhone to housewives needs only five touches.
• Trying to sell on the first contact? You risk losing nearly the entire deal.
By the way, the 920th contact is common in this channel.
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