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Analyzing Retention and Product Offer
Let's see what influences retention in a product.
• Core retention is driven by the product offer. If the market needs the product and the offer is up-to-date, retention will be solid without A/B tests. Your main task is to ensure everything works as planned.
• If the offer is outdated, competitors appear, or the market declines, no amount of push notifications will change the core retention.
• Users prefer cheaper and faster options, like better taxis.
• Sometimes, it’s better to leave things as they are and focus your resources on creating something new.
Always consider the value of your product and focus on core offers to improve retention.
© Monopoly