Psychology in marketing from a candidate of sciences. Managing behavior and popularizing science.
Psychology in marketing from a candidate of sciences. Managing behavior and popularizing science.
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Blog of a psychology specialist, candidate of sciences from MSU, with INSEAD experience. Topics: consumer behavior management, psychology of marketing, scientific approaches. Author of the best business books. Useful for marketers who want to understand the deep motives of the audience.
Кстати, прямо сейчас я сижу в экспрессе, направляясь в сторону Нижнего Новгорода. В ближайшие дни буду на ЦИПР слушать, как мы перепрошиваем чужие железки, но уже в масштабах экономики всей страны) Так что, если тоже планируете быть там и хотели спросить меня о поведенческой экономике лично - пишите)
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