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Russian marketing - business blog
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Russian marketing - business blog

Author blog about marketing, media, business. Subjective views.

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763
29.10.2026
763
29.10.2026
No ratings
763
29.10.2026
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Author blog about marketing, media, business. Subjective views.

Подписчиков 125,060
Тематика Marketing
Язык English
Ссылка t.me/smmrus

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Description

Russian marketing is an author blog about marketing, media, business and more. Subjective opinions, cases and analysis. For those interested in the Russian promotion market.

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Russian marketing - business blog
Russian marketing - business blog
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McDonald's придумали гениальный ход, как рекламировать свою доставку в Гамбурге. Они разместили баннеры в местах, где работают камеры, фиксирующие превышение скорости. То есть водитель превышает скорость, получает уведомление о штрафе и фото нарушения — вместе с рекламой McDelivery. McDonald's выбрали Гамбург не случайно — именно этот город считается одним из лидеров Германии по количеству штрафов и лишений прав. Ежедневно здесь штрафуют около 3000 водителей. Так что в данном случае такая кампания — это абсолютно холодный расчёт. И, надо сказать, он отлично сработал: новость о кампании разошлась по соцсетям и СМИ. Особенно активно её, кстати, обсуждали на Reddit — посты о кампании набирали по полмиллиона просмотров.
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Russian marketing - business blog
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