Tegra DTCMarketing- Advertising.

Your AI agents work 24/7. Your access to them doesn't. You don't need more agents. You need to reach the ones you have when the window is open. Most performance teams frame this as a trade-off. The agent sessions are there when you're at your desk. That framing hides the cost. Here's what's running while you're not at your desk: • Automated rules firing and campaign health scores shifting • Google's Smart Bidding adjusting bids in real time on signals you can't see • A PMax campaign that read stable at 5pm telling a different story by midnight if a feed issue crept in The accounts don't need most overnight attention. They need some of it. Specifically, the decisions with a sub-hour window. A bid strategy switch pushed to morning means you've missed tomorrow's peak. A budget pacing alert at 10pm seen at 8am bled all night. A product feed failure excluding your top-5 SKUs from Shopping costs proportionally to how long it runs. We manage $10M+ across 20+ brands with 3 operators. Mobile access to agent sessions - we use Claude Code via Telegram - collapsed decision latency from 8 hours to 10 minutes. In practice: a pacing alert fires at 11pm. The operator on rotation pulls the account snapshot from their phone, sees a feed issue excluding 40 SKUs from PMax, and queues the refresh. It runs overnight. Account is clean by morning. The question for every performance team: which decisions in your ops need sub-hour latency, and does your setup support that? Try our agent fleet at tegra.co/agents. $3-4/run.