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WhatsApp to start charging businesses for their replies ‼️
In a major shift, businesses will start paying for replies to customers on the WhatsApp Business platform. Starting from October 1, the free feature will end, and every reply will come with a cost. Specifically, the free-form replies apply to a message a chatbot sends inside the 24-hour window that opens when a customer messages first. By September, Meta said it will publish billing rates and necessary terms and conditions.
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