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🎥 NNG: Archetypes vs. Personas
Personas and archetypes are different ways of communicating the same user research data. Archetypes describe categories of users; personas humanize those categories to illustrate real impact
Prototyping: What Rage Taps Reveal About Trust in Fintech UX
Rage taps—repeated frustrated clicks—reveal broken trust in fintech. They happen when users can't tell if an action worked, due to invisible feedback, latency, or unclear outcomes. Tracking these signals helps teams fix friction points before users churn. In finance, hesitation is expensive, and trust is built in milliseconds
AI: My Thoughts on GenAI in UX Research
AI speeds up UX research tasks like competitive analysis but needs constant fact-checking—it generates plausible insights based on broken links. It creates flat personas and may violate participant anonymity. Human judgment and ethical guardrails remain irreplaceable
Experience: I watched a farmer hand my research phone to his son. It changed how I design
A farmer handed a research phone to his son, revealing that standard UX methods assume users navigate alone. The real insight wasn't a failed test—it was a usage pattern. Designing for mediated use through family and community grew a platform from 10,000 to 50,000 farmers
Opinion: Synthetic Users in UX Research - Shortcut or Strategy?
Synthetic users, built from real customer data, are useful for early-stage validation and quick feedback when real users aren't accessible. They help refine known workflows and catch blind spots, but cannot replace genuine human insight—emotion, surprise, or irrational behavior. Used responsibly, they complement research, not replace it
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