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💸 Gen Z Investors in the US: 52% Channel Money into Sports Betting
According to Betterment, sportsbooks are increasingly becoming a part of financial behaviour for young US investors.
A survey of 1,000 retail representatives found that 52% of Zoomers spent ROI money on betting over the past year.
🧬 Wagers are a conscious part of a long-term financial strategy for:
• 26% of Gen Z (1997–2012);
• 14% of Millennials (1981–1996);
• 6% of Gen X (1965–1980);
• 1% of Boomers (1946–1964).
Social media is the top source of niche news among young funders, cited by 60% (45% in 2024). Advisors stand at 21%.
🧠 The report also revealed AI’s growing influence on financial decision-making:
• 31% of investors trust artificial tools;
• 53% of these made technology-influenced choices;
• 48% of Zoomers value such services.
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