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There’s no evil without good
I'm not a fan of Taylor Swift, but I have great respect for her work, and the impact she has on pop culture. And, I realize perfectly well how unpleasant it can be for an artist to cancel his performance, exhibition, or show 😔
The Austrian authorities had to cancel three Swift concerts due to security threats. But hundreds, thousands, of fans of the artist, from all over the world, have already gathered in Vienna! What should the swifties do (that's what the singer's fans are called)? How to smooth things over and sweeten the pill?
City Managers have come up with an ingenious plan: to cancel the entrance fee to museums. And it worked!
For example, the Albertina Art Museum alone received more than 20,000 visitors last weekend. Such a large number of art lovers are attracted only by landmark exhibitions, and only 2,000 people come there on a typical weekend.
The Swifties even lined up outside and waited in the heat for about half an hour to get inside.
The museum administration has also replaced the musical accompaniment — classical music always sounds in the halls, but not last weekend, when visitors and exhibits enjoyed the singer's albums.
The rest of the cultural institutions that took part in the campaign, and souvenir shops, too, were not left out.
And, to you, friends, how is this initiative? Would Taylor Swift's music be appropriate, say, in the Tretyakov Gallery? 😉