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The most copied chocolate bar on earth is named after a city, not a brand.
Dubai chocolate was invented here in 2021 — milk chocolate, pistachio and tahini cream, shredded kadayif pastry. A Filipino chef and an Egyptian-British engineer, working from a craving.
Social media found it in 2024. Within months it was being imitated on every continent.
Most people eating it have never been here.
Dubai exported a flavour before anyone thought to sell them a ticket.