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📉 Myth: wishlists predict your launch sales
10,000 wishlists do not equal a predictable number of sales.
Wishlists are useful:
players may receive notifications when your game releases, launches a demo, or gets a qualifying discount.
But wishlist quality varies enormously.
Someone who played your demo and loved it is not the same as someone who clicked after seeing one viral post.
✅ Use wishlists to measure interest — not guaranteed revenue.
A better question is:
Which trailer, festival, creator, or post brought people who genuinely care about the game?
Use separate UTM links for each campaign and compare the results.
🎯 Rule to remember:
Wishlist count shows attention.
It does not promise sales.
