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Artificial intelligence is changing customer service, but Ireland wants to make sure people can still reach a real person when it matters. New legislation will give consumers the legal right to speak with a human by phone or online when buying financial products or services instead of dealing only with AI-powered chatbots. The rules also strengthen consumer protections by requiring clearer information, easier cancellation of online financial contracts and stronger safeguards against aggressive digital marketing. As more financial services move online, Ireland is betting that human support should remain just one click-or one call-away.