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BEFORE SPENDING ON TELEGRAM ADS, CALCULATE WHAT THE FUNNEL NEEDS TO ACHIEVE
A media plan that only forecasts impressions, clicks and subscribers does not answer the main business question:
💭 Can the full customer journey reach an acceptable acquisition cost?
We prepare a preliminary Telegram launch economics model for projects that want to test a new market, product or acquisition route. The model connects: business inputs (product price, gross margin, average collected revenue, repeat purchases and sales capacity); funnel inputs (entry-to-lead conversion, lead qualification, sales conversion and the expected delay between first contact and payment); traffic scenarios (conservative, base and target ranges for CPM, click cost, channel entry, subscription or bot start); decision thresholds (maximum acceptable cost per entry, qualified lead and customer).
The calculation helps answer practical questions before launch:
💫 What test budget can produce meaningful data?
💫 Which funnel stage has the greatest impact on CAC?
💫 Should traffic lead to a channel, bot, website or Mini App?
💫 What conversion rate is required for the model to work?
💫 When should a campaign be stopped, revised or scaled?
💫 Which assumptions must be validated first?
This is not a promise of a fixed result. It is a transparent model that shows what needs to be true for the launch to make commercial sense.
To request a preliminary calculation send:
1. product and average price;
2. target country and audience;
3. current funnel or planned entry point;
4. available conversion data;
5. expected monthly advertising budget;
6. the main target action.
Send the details to @brainstat_en
