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Meta prepares to launch Hatch and Watermelon
🤖 Meta will roll out its consumer-facing AI agent Hatch in the coming weeks, targeting an October launch for the new AI model Watermelon.
The agent is a consumer-grade version of the internal OpenClaw project. It features a customizable dashboard designed to execute tasks across services like DoorDash, Etsy, Reddit, Yelp, and Outlook. Mark Zuckerberg is driving this strategy to pivot away from purely ad-based revenue streams.
The premium subscription tier for this agent is reportedly being discussed at $199.99 per month to accommodate high-usage limits.
This high price point starkly contrasts with the free-to-use assistant models currently dominant in the market, effectively positioning the tool as a professional utility rather than a casual chat interface.
The race to monetize AI utility is officially on.
#AI #Meta #TechNews
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