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Truth about design
I thought design didn’t matter.
• 5 years ago I doubted design’s impact.
• Competition in software is huge and growing.
• Rivals copy each other, avoid complex work.
• Innovation wins – good design is key.
• Design builds brand, trust and conversions.
• It simplifies, tells stories and evokes emotion.
• Creates product quality feeling for users.
• Good design is smart layout, not museum art.
© Monopoly