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Shrinkflation as a Psychological Game
Manufacturers are panicked about changing shelf prices, so they turn to reducing weight. If a package of grain becomes 900 grams instead of a kilogram, this is a hidden price increase of 10%, which many will not even notice at a glance.
Your brain has fixed the price as "acceptable," and the brand takes advantage of this. As a result, you pay the same amount for less product, effectively subsidizing the manufacturer's inflation with your money.
Look closely at the price per kilogram, not the number on the price tag.
#shrinkflation #economy