UX Digest - лучшие посты

What clients mean when they say “make it pop” "Make it pop" usually means one of five things: unclear hierarchy, lack of trust, mismatch with expectations, forgettable design, or need for visible value. Clients aren't wrong to feel something — they just lack the vocabulary. The designer's job is to diagnose which problem it actually is and fix that, not add drop shadows Product discovery’s quietest, most consequential decision The most consequential decision happens before research: evaluating if a signal (customer request) is worth investigating. Three tests: Signal Strength (real or loud?), Job Connection (customer's job or your feature?), Strategic Alignment (fits strategy?). Example: "add widgets" sounds strong but fails job connection — real need is "I can't see what matters." Pause, test, say "not now" when needed. Costs an hour; skipping costs a quarter NNG: Using RAS to Guide UX Research Resource Allocation and Strategy RAS helps managers allocate resources based on actual impact, shifting focus from outputs to outcomes and enabling data-driven UX strategies AI: In an AI-Driven Design World, Deep UX and HCI Knowledge Defines Better Designers Deep UX and HCI knowledge is essential as AI reshapes design — not just tool skills. Risks without it: bias, overconfidence, and lost critical thinking. The danger isn't wrong answers, but answers that feel right and stop questioning. Strong designers stay in control Opinion: Software Literacy and Product Sense - The Two Skills Almost Nobody Is Training Two under-trained skills: software literacy (reading software critically) and product sense (pattern recognition for right decisions). Most people use software daily but never learn to critique it — familiarity breeds invisibility. Practice: spend 20 minutes daily asking "why did they do this?" Taste is now the differentiator @uxdigest