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Cold callers in France now face a very expensive reason to leave people alone. Under new rules taking effect on August 11, businesses can no longer make unsolicited sales calls without prior consent, with illegal calls carrying fines of up to €75,000 for individuals and €375,000 for companies. The crackdown comes after years of complaints, with authorities estimating that around three-quarters of people in France receive at least one unwanted marketing call every week, while the change could also threaten thousands of call-centre jobs in Morocco. For French consumers, silence from an unknown number may finally become a little more common.