Freedom24 - торговля на биржах

In a recent opinion piece for Finance Magnates, Freedom24 CEO Evgenii Tiapkin explains how compliance is becoming a fundamental part of the business, and that its function is now where trust and operational resilience are built and scaled, increasingly shaping how firms in the sector compete. Evgenii explains that "compliance, one of the key pillars of trust, is moving from the margins of the organization to its centre", evolving from a control function into a form of operational infrastructure that sits inside processes, systems and product development. He sets this against a regulatory environment that keeps expanding, from anti-money laundering and Know Your Customer rules to new requirements on operational resilience and AI, while clients expect near-instant onboarding and uninterrupted access. Meeting both at once is the challenge, and the compliance function is what makes it scalable rather than a manual checkpoint. The most competitive firms, Evgenii states, will be those that pair technological innovation with strong governance, operational resilience and regulatory discipline. ⚙️ At Freedom24, this approach takes shape as Neo Compliance, the company's proprietary AI-driven compliance system that automates the heavy analytical work behind source-of-funds verification, transaction monitoring and sanctions screening. Evgenii notes that AI raises expectations of what good compliance looks like. As technology makes higher standards achievable, what was once best practice quickly becomes the baseline, with regulators, institutions and clients all expecting more. Evgenii emphasises trust as an essential strategic asset for Freedom24 and the broader Freedom ecosystem. He points out that it is earned in practice rather than in messaging: "Trust is frequently discussed as a branding concept, but in reality, trust is operational." That operational quality is also what makes it hard for rivals to copy, in his view: "While technology and product offering can often be replicated, trust is much harder to replicate." And its value, he notes, is measurable: "Trust, in turn, defines every business metric." 🔗 Read the full piece in Finance Magnates