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Evgenii Tiapkin, Executive Director of Freedom24, spoke to Finance Magnates about how the company is evolving in Europe, where it sees the next structural shift in retail finance and why Freedom24’s compliance infrastructure has become a genuine competitive advantage.
Evgenii explained that brokerage remains central to European business, with the company serving a large and growing base of retail investors across all EU/EEA states through its proprietary platform, Tradernet. He rejected both the neobroker and the legacy labels in favour of a hybrid model: "We combine the regulatory standards and market access of a traditional broker with a modern digital experience," he said, before summing up the approach in a single phrase: "I'd say this philosophy makes us a neo-traditional broker."
Looking ahead, he confirmed the company is now actively exploring the possibility of obtaining a banking licence in Europe, framing banking as a critical infrastructure layer and an entry point to a broader financial and lifestyle ecosystem rather than creating another neobank. That ambition draws on the model Freedom has built in Central Asia. "The simplest way to think about the Freedom SuperApp is as a unified digital ecosystem that brings together financial and everyday services within a single platform," Evgenii explained, describing how banking, payments, investing, insurance and a range of lifestyle services come together through one application and one account. 🌱
On scaling without letting complexity outpace growth, Evgenii pointed to Neo Compliance, Freedom24's AI-driven compliance system that reviews source-of-funds documentation from more than 80 countries in minutes: "it is designed as a human-in-the-loop model, where AI does the analytical heavy lifting and compliance officers retain full decision authority."
🔗 Read more in Finance Magnates