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Evgenii Tiapkin, Executive Director of Freedom24, the European division of Freedom Holding Corp., spoke to Kazakhstani news platform Kursiv Media on the sidelines of the Kazakhstan-Cyprus Business Forum, held during the visit of Cyprus President Nikos Christodoulides to Kazakhstan.
The conversation covered ten years of building the business in Europe, plans for a European banking licence and the ambition to bring the full Freedom SuperApp experience to EU clients. Freedom Holding Corp. launched its European business in Cyprus just over ten years ago after obtaining a licence from the Cyprus Securities and Exchange Commission. Today it is represented across all 27 EU member states, with physical offices in ten countries and its retail investment platform Freedom24 serving European clients. 🌍
On what sets the model apart, Tiapkin pointed to the breadth of the ecosystem. "All these investments have come together to form one large ecosystem where you don't need to leave the platform at all to buy car tyres, insurance, stocks or pay for school. There is, in fact, nothing quite like this in Europe."
The banking licence is central to that ambition. "A bank in this configuration is the lifeline that enables us to offer the full range of products we have within the holding company," Evgenii said. Because a European licence can be passported across all member states, a client in any EU country could open an account and use every product in the app.
What Freedom is building in Europe is modelled on what already works in Kazakhstan. "Our big dream is to replicate all the types of services we currently have in the Freedom SuperApp in Kazakhstan," Tiapkin said. The aim is to take that proven model into the European Union and offer clients there the same range under one roof.
Read the full interview in Kursiv Media