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B2B vs B2C
B2B seems simpler but hides tough challenges. Here’s insight from a five‑year SaaS run.
• B2B attracts higher tickets and larger capex.
• VCs invest more in B2B, but success isn’t sure.
• Built a messenger aggregator (2017‑2022) with 1k+ clients.
• Sold the aggregator in 2022.
• Core B2B problem: few qualified leads.
• US AI sales tool → ~200k targets, 15% aware ≈20k leads.
• 20% conversion ⇒ ~4k paying customers split between big CRMs and ~70 startups.
• Expected sign‑ups: 30‑50 year 1, 50‑100 year 2, 150‑200 year 3.
• Many startups fall into investment share, earning less than a salary.
• SaaS for work offers millions of leads.
• It adds impulse buys, corporate deals, solid revenue.
© Monopoly