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Is it worth developing a new mobile app?
Is now the right time to create a mobile app? The goal is high value to drive revenue, which requires a platform that can:
• Support complex, high-quality products
• Enable many interactions and keep users engaged
• Be a platform users know and use daily
The two best platforms are:
• Mobile applications and Desktop web
Those that don’t fit: Telegram apps/bots, Discord servers, mobile web.
There are no real alternatives for a full-fledged product.
Market notes:
• Mobile apps are saturated; CPMs and install costs are high
• 80% of products don’t clarify audience/value
• Many copy competitors; few offer comprehensive, mobile-first solutions
• Few have full marketing funnels or extend beyond mobile growth
Bottom line: there is work ahead. Advertising costs are high, tracking is poor, organic reach is small—but these are signs of a competitive, lucrative market.
© Monopoly