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Ingredients as a Hidden Reserve
When volume shrinkflation doesn't help, the next step is deteriorating the recipe. Replacing butter with vegetable oil alternatives or using cheaper grades of flour allows maintaining the product's nominal price unchanged.
You see a familiar brand on the shelf and buy it at the usual price, unaware that the value of the product inside the package has decreased. This is quality inflation, which is impossible to track through dry statistical reports.
The only way to protect yourself is to read the label and compare it with what you bought a year ago.
#consumer #quality