UX Digest - лучшие посты

KPIs Are Not the Problem: Why Solving the Right UX Issues Improves Performance KPIs are symptoms, not causes. Teams skip diagnosis and jump to A/B tests. Framework: problem unclear → research; solution clear → test. Users need two answers: "Why should I?" (copy) and "Can I easily?" (design). Example: removing login before checkout increased conversion 45%. Research creates understanding, experimentation creates proof. KPIs lag experience quality. Fix the experience, not the metric Research: 2026 Emerging Technology Trends from J.P. Morgan Four predictions: 1) Context-driven architectures (Physical AI, knowledge graphs, MCP, RL environments). 2) Inference demand drives AI buildout. 3) Intent replaces app switching (agentic browsers, AI-native workspaces). 4) AI simulation enhances testing (synthetic users). Core theme: AI success depends on agents securely accessing relevant data and tools. Governance must evolve with adoption NNG: Boost Design Autonomy with an Information Pipeline A four-step framework for building influence over product direction by closing the information gaps that large, complex organizations create Prototyping: We Don’t Want Menus. We Want Conversations People don't want to navigate menus—they want to state their problem once and get it resolved. Traditional systems force users into predefined categories, but users think in stories, systems think in labels. Shift from screen-first to intent-first design: ask what users need, not where to go. People don't wake up wanting to navigate interfaces—they wake up wanting problems solved. The best experience begins with "Here's what I need" AI: Is your AI research giving you a False Negative? AI can miss important insights in qualitative data because LLMs rely on frequency—if a user says something critical once or uses subtle language, AI may ignore it. The fix: treat AI as a junior analyst. Manually code some data first, use multi-layer prompting, and maintain a "chain of custody" log. If you hand off data blindly to AI and it misses a pain point, you'll never know it was there Case Study: We thought we knew our users. Then we watched A case study on field observation for a palm-scanning payment device. At a food market, people walked away or refused for religious reasons ("the mark of the beast"). At a corporate office, trust was higher. Key insight: moderated sessions can't capture real-world reactions—field observation reveals a more honest picture of users @uxdigest