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More context, more confidence: The new CX Score explained
The core of the new CX Score is its shift from measuring satisfaction to predicting business outcomes—it combines customer effort, loyalty, and task completion into a single metric that directly correlates with retention, revenue, and growth, making customer experience tangible for executive decision-making
NNG: Get the responses you want — Designing diary study entries
The core of effective diary study entries lies in designing structured yet flexible prompts that guide participants to record specific behaviors, emotions, and contextual details in their own words, while balancing the need for rich qualitative data with the practical reality of participant fatigue and motivation
AI: What agentic AI actually means — From a UX Designer who has designed one
The core of agentic AI is systems that don't just respond to commands but proactively pursue complex, multi-step goals on the user's behalf — requiring a fundamental UX shift from designing for direct manipulation to designing for delegation, oversight, and trust in an autonomous partner
Prototyping: The portfolio you see isn’t real and neither is mine
The core truth is that polished portfolios are curated narratives, not raw documentaries — they hide the dead ends, team efforts, and stakeholder battles behind every success, creating an unrealistic standard that prioritizes presentation over the messy, collaborative reality of design work
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