In April 2026, the information space was unexpectedly shaken by the news: Telegram founder Pavel Durov released a musical track under the pseudonym «Durikovich». At first glance, this sounds like a typical internet hoax or meme, but in reality it is a real event, confirmed by several sources at once.
From IT entrepreneur to musician
Pavel Durov is known primarily as the creator of the social network «VKontakte» and the messenger Telegram, one of the most popular communication services in the world. For many years he has been associated with technology, digital freedom and privacy, rather than with creative activity.
All the more unexpected is his step towards music. In his Telegram channel Durov published a composition titled «His Own Live Internet», made in a style close to Russian chanson. At the same time, he presented himself under a new creative pseudonym — «Durikovich».
Track features: AI, style and meaning
The main feature of the release is its technological nature. The song was created using artificial intelligence, including synthesized vocals. Durov himself did not perform the track personally — the voice in the composition is generated by neural networks.
In terms of content, the song is dedicated to the theme of internet restrictions and bypassing blocks. The lyrics feature ideas of freedom of information and resistance to digital restrictions — themes that have long been present in Durov's public statements.
The composition includes lines about finding workarounds and a «live internet», symbolizing users' struggle for access to information.
Thus, even in musical form, Durov continues to convey his key ideology — independence and freedom of the digital environment.
Why exactly «Durikovich»
The choice of the pseudonym «Durikovich» looks ironic and provocative. This is a typical move for internet culture — self-irony and playing with the surname. Given Durov's reputation as a person inclined to non-standard solutions and public gestures, such a choice fully fits his style.
Moreover, he directly stated that he plans to continue publishing tracks under this name, effectively opening a new side of his activity.
Return to an old hobby
Interestingly, music for Durov is not a random hobby. According to him, back in the 1990s he created tracks using programs like FruityLoops. Now, decades later, he has decided to return to this hobby, but already using modern technologies.
This well illustrates the trend of recent years: people from the IT sphere are actively exploring creative directions thanks to the development of AI tools, which significantly lower the entry threshold into music, design and other fields.
Context: pressure on Telegram
The release of the track cannot be viewed in isolation from the current situation around Telegram. In recent years, the service has regularly faced restrictions and attempts at blocking in various countries.
The song «His Own Live Internet» is essentially an artistic reaction to these events. Through music, Durov conveys the same idea he previously expressed in posts and interviews: the internet should remain free, and users should find ways to bypass censorship.
Audience reaction and the significance of the event
The news about Durov's «musical debut» quickly spread across the media and social networks. Many perceived it as a joke or experiment, others — as another creative move by the entrepreneur.
It is important to understand that this event goes beyond just «one track». It shows:
- how the role of IT leaders is changing — from developers to media personalities and content creators;
- how closely technology and creativity are intertwined today;
- how artificial intelligence is becoming a tool of self-expression.
Conclusion
The story with «Durikovich» is not a hoax, but a real case that reflects the spirit of the times. Pavel Durov did not just release a song — he demonstrated how modern technologies allow creating content without traditional skills in music.
This step can be viewed as an experiment, a personal hobby or even a media strategy. But in any case, it confirms one simple thing: the boundaries between technology, art and personal brand continue to blur rapidly.
And it is quite possible that «Durikovich» is only the beginning of a new, unexpected chapter in the public history of the founder of Telegram.
