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Think Your Research Deck Tells a Story? It Doesn’t
The core problem is that most research decks simply present data chronologically or thematically — which isn't a story. A true story has a clear point of view, tension (what's at stake), and resolution (what we should do), transforming facts into compelling narratives that drive action
Empathizing with a cartoon snake
The core idea is to empathize with users as if they were a cartoon snake — understanding their world isn't yours, their motivations are innate (not logical), and your design must serve their nature, not argue with it
💳 Everything I know about behavioral design I learned at Orange Julius
The core insight is that behavioral design principles — like scarcity, social proof, and immediate reward — were mastered by Orange Julius decades before digital products existed, proving that understanding human psychology and crafting irresistible experiences will always matter more than any specific technology or medium
AI: The ship of Theseus paradox in AI-assisted writing
The core paradox is that as AI rewrites and optimizes content, it gradually replaces every original human phrase — creating a "Ship of Theseus" dilemma where the text loses its authentic voice and emotional resonance, even if it becomes technically perfect
Basics: Usability Tests vs. Focus Groups
The core distinction is that usability tests observe individual behavior with a product to identify interface problems, while focus groups gather group opinions and perceptions about concepts — making them complementary tools for answering fundamentally different questions about user experience
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